Eyes pan India expansion
BL Agro has now expanded its horizons to South India. The company has set up its base in Bengaluru given the market demand and opportunities.
Rooted in Bareilly, Uttar Pradesh, the company has been on an aggressive market expansion mode since the beginning of this year and has since ventured into states of Delhi, Rajasthan, Uttarakhand, and now Karnataka.
In Bengaluru, the company has tied up with two super stockists and has deployed its team to ensure ‘Nourish’ products are readily available in the retail market.
The company wishes to penetrate and mark its presence across mom-n-pop stores, supermarkets and wholesalers in the city. The products can also be purchased from the company’s website nourishstore.co.in.
The company had recently announced a marketing push worth Rs 150 crore to fuel the expansion plans of the company and drive aggressive growth pan-India.