The mahua nutra beverage in its improvised form is blended with pomegranate fruit juice
The Tribal Cooperative Marketing Development Federation of India (TRIFED) has entered into a collaborative project with Foundation for Innovation and Technology Transfer (FIIT), a unit established by IIT Delhi and Rusicaa Beverages, Purbi Singhbhum, Jharkhand to commercialize the production of Mahua Nutra beverage – A Heritage Drink in the State of Jharkhand.
This is the first of its kind of initiative in the State of Jharkhand and the country by TRIFED. This opens up opportunities for partner entrepreneurs in other States looking for starting up nutra beverage unit as well for benefit of tribal communities across the country.
The Mahua Nutra beverage in its improvised form is blended with Pomegranate fruit juice, which enhances the nutritional value and masks the flavour of Mahua beverage by improving its aroma and texture.
As a part of this project, Rusicaa Beverages shall be procuring Mahua flower for production of Mahua Nutra beverage from Tribal forest gatherers of Jharkhand engaged in collection of Mahua flower and it’s processing in Van Dhan Vikas Kendra (VDVK) Clusters at price not below MSP price.