HyFun Foods eyes revenue worth Rs1500 Cr

The company will be clocking a turnover of about Rs 500 crore this fiscal

HyFun Foods, in just 5 years, has emerged as a leading producer & the largest exporter of French Fries & Potato Specialties from India and would clock a turnover of about Rs 500 crore this fiscal year with more than 70 per cent of the revenue coming from exports. Further, HyFun aims for 25 per cent year-on-year growth to reach annual revenue of Rs 1500 in the next 5 years, majorly driven by exporting frozen potato snacks to over 20 countries. In line with the growth plans, the company will be increasing the manufacturing capacity of processing potato to 3,50,000 tonnes resulting in finished frozen products of 2,00,000 tonnes. 

Hyfun foods started its export journey by participating in exhibitions in Russia and gradually expanded to Middle East, Thailand, and then most of Southeast Asia. Today, HyFun holds 60 per cent of the total exports’ share of French Fries from India.

HyFun operates an integrated seed-to-shelf business model. The quality of its products is ensured by sourcing the best quality potatoes by having a strong backward integration with the in-house seed multiplication program and procurement through contract farming, working closely with more than 2500 farmers. The company, backed by a workforce of about 500 employees, has invested Rs 250 Crore to build a state-of-the-art processing facility (capacity: 175,000 tonnes of potato per annum) in Mehsana near Ahmedabad, Gujarat in India.

The company has recently launched its products in the Retail segment starting with 6 cities and is looking to expand nationally in the next few years.