The sweet dish from West Bengal is being displayed to consumers at Aljazira superstores in Bahrain
The first consignment of GI tagged sweet dish Mihidana sourced from Bardhaman, West Bengal has been exported to the Kingdom of Bahrain.
The consignment of the unique sweet dish Mihidana was exported to Bahrain by the Agricultural and Processed Food Products Export Development Authority (APEDA) registered DM Enterprises, Kolkata and imported by Aljazira Group, Bahrain.
The sweet dish from West Bengal is being displayed (also provided for tasting purposes) to consumers at Aljazira superstores in Bahrain. More consignments of the unique sweet dish would be exported to Bahrain during the forthcoming Diwali festival.
Recently, to commemorate the historical legacy of a century-old sweet delicacy & GI certified – Jaynagarer Moa, prepared from the popped-rice ball and fresh date-palm jaggery, in Jaynagar, West Bengal, India post in collaboration with APEDA released a specially designed envelope.
In January 2021, a consignment of Jaynagar Moa was exported to the Kingdom of Bahrain, by APEDA registered DM Enterprises, Kolkata. APEDA has been focusing on increasing lesser-known, indigenous and GI tagged food products from the country.
In August 2021, India Post released a special cover on West Bengal’s sweetmeats Mihidana and Sitabhog. West Bengal’s Bardhaman got the GI tag for the century-old sweetmeats in 2017.