Mother Dairy to establish new consumer touch-points in Delhi by March 2023

mother-dairy-to-establish-new-consumer-touch-points-in-delhi-by-march-2023
image credit- istock

The company plans to increase its network of around 1800 consumer touch-points in
Delhi to over 2500

Mother Dairy, Delhi’s own milk and milk products major and a wholly owned subsidiary of National Dairy Development Board (NDDB), has embarked upon a journey to strengthen its consumer touch-point network in the NCT of Delhi, mainly led by kiosks and franchise shops.

Mother Dairy’s consumer channel comprises of different forms of stores such as its own milk booths, franchise shops, kiosks, etc. With a collective count of around 1800 such shops, Mother Dairy is the single largest retailer of milk and milk products in the NCT of Delhi, having its own shops and outlets on such a wide scale.

The company is working towards increasing this count to over 2500 by FY22- 23, further strengthening its presence across the length and breadth of the capital region and at the same time, bringing quality products a step closer to the city dwellers.

As part of the same strategy, Mother Dairy opened 15 kiosks in the NCT of Delhi in a single day, on 14 October. Of the 15 kiosks, 9 have been established in 9 campuses of Delhi Skill and Entrepreneurship University (DSEU) and 6 in Delhi Cantonment area. 

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