Food startup Go Desi partners with TraceX to enhance product traceability


The association has created a unique feature of QR code scanning that allows the consumers to know the whole process from ‘Tree to Treat’

Zeroing down on its commitment to providing an immense range of traditional Indian candies, Bengaluru-based startup Go Desi, has announced its association with TraceX to build a traceability feature for its products starting from Desi Popz- Tangy Imli

Commencing from Imli popz, the feature will soon provide robust traceability to all of Go Desi’s product lines. This exquisite transparency allows consumers to easily trace the origin tree where the tamarind was harvested, cleaned, and processed. Portrayed in a creative carousel, this product information feature gives the entire synopsis of the journey of the product (from tree to final packaging) in a creative story format just by scanning the QR code on the product.

Speaking on the development, Vinay Kothari, Founder and CEO of Go Desi said: “Transparency is the key to trust, and to cement it, we are delighted to announce our sumptuous association with TraceX to pioneer a QR code-based traceability feature for our amazing products. We take pride in announcing this venture for Imli Popz and are looking forward to infusing this feature into our other products. In consideration of this venture, Go Desi is committed to transforming the customized candy world with complete mirrored transparency.”

GO DESi products are available across India through its company websites, online marketplaces, and 7000 physical retail stores in Karnataka, Andhra Pradesh, and Telangana. GO DESi envisions becoming India’s most loved food brand, looking at a yearly revenue generation of Rs 100 crores by 2022.

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