Danone India enters Rs 650-crore health drink category for children
Danone India has entered into the health drink category for children with the launch of AptaGrow.
The product will address the nutrition requirement of children in the age group of 3-6 years and will be available in Chocolate and Vanilla flavor. AptaGrow is a scientifically designed health drink for children with 37 nutrients that includes a unique blend of prebiotics & DHA for the physical and cognitive development of children. Its unique nutri-absorb formula enables better absorption of key nutrients which support better growth.
AptaGrow has 100 per cent milk protein and calcium to support height gain, Prebiotics, and Vitamin A, C, D to support immune health, and DHA, iron, folic acid, and iodine to support brain development.
With the launch of AptaGrow, Danone India has entered the Rs 650 crore health drink category for children in India. AptaGrow will soon be available in the states of Andhra Pradesh, Telangana, and West Bengal through leading modern trade stores, local stores, pharmacies and e-commerce platforms like Amazon, Big Basket, PharmEasy, etc in 400g packs size.