Nestlé a+ introduces recycling campaign with Tetra Pak in India

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image credit- Tetra Pak

Cartons to Classroom is an extension of Tetra Pak’s ‘Go Green with Tetra Pak’ Program

Nestlé a+ has joined hands with Tetra Pak to launch ‘Cartons to Classroom’- a unique initiative to increase awareness about recycling in India by converting used beverage cartons to create classroom furniture for schools for less-privileged children.

The initiative will begin in Mumbai and it marks the start of a long-term collaboration between Nestlé a+ and Tetra Pak, duly supported by retail partners- Reliance Retail and RUR Greenlife, a social enterprise.

Cartons to Classroom is an extension of Tetra Pak’s ‘Go Green with Tetra Pak’ Program. It brings together two important goals of increasing recycling of used beverage cartons and providing quality education infrastructure for less-privileged children.

Beverage cartons such as the ones made by Tetra Pak, are paper-based, recyclable and can be converted into useful items like classroom furniture. A key catalyst in increasing recycling of cartons are environmentally conscious consumers.

With an intent to make this initiative accessible to all Nestlé a+ consumers, 54 collection points across Reliance Smart Superstores and Sahakari Bhandar outlets will be made available in Mumbai. Through these, Nestlé a+ aims at collecting more than 10,00,000 cartons which would get recycled into composite sheets, almost 100+ desks for schools.

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