The launch marks the first time an Indian QSR has forayed into plant-based meat
Haldiram’s restaurant chain is launching the all-new plant based Keema Pao and Keema Samosa in collaboration with New Delhi-based startup BVeg Foods.
Haldiram, the leading manufacturer of namkeens, sweets, western snacks, and ready-to-eat food ranges are now venturing into the plant protein segment marking a new landmark for the company as well as the plant protein ecosystem.
The launch by Haldiram’s and plant-based meat company BVeg Foods, supported by expert non-profit Good Food Institute (GFI) India, underscores further mass market momentum in burgeoning plant-based foods category.
The Keema Pao and Keema Samosa will be launched as part of Haldiram’s winter special menu 2021 offerings across all 80 restaurants spread out in northern India.
BVeg Foods aims to launch its products through additional channels in the coming months beyond this launch, and consumers can expect to see even more of the varied product creations and partnerships in the near future.
Commenting on the launch, BVeg Foods founders, Akanksha and Prateek Ghai said, “Our product development and innovation teams have joined hands and gone all out to ensure the products resonate with consumers’ all-time favourites at Haldiram’s and we look forward to receiving the feedback of the people.”