Danone launches Protinex Diabetes Care in India


Less than one out of four people with diabetes meet their daily protein and fibre requirements, finds a Danone study

Danone India has announced the launch of Protinex Diabetes Care with an aim to address the nutritional requirements of Indians with diabetes. The scientifically developed product aims to provide adequate protein and fiber, which are important nutrients in managing blood sugar levels.

Moreover, it is the only product in the powder nutrition category with low Glycemic Index (GI) of 17, that can help manage blood sugar levels.
To understand the needs of people with diabetes, Danone India commissioned a research among 1000 respondents across India which was conducted by IPSOS, a leading marketing research firm.

The survey aimed at assessing the nutrition awareness and nutrient intake among people with type 2 diabetes and identifying the relationship between nutritional knowledge and dietary self-care behavior in Indian diabetic patients.

The survey findings revealed that over 92% of respondents knew that protein and fiber in the diets are essential to manage diabetes. However, daily nutrient intake assessment using Nutri Calculator, a tool developed by Danone with nutrition experts, highlighted that only 14.8% and 21.2% people with diabetes were consuming the daily required protein and fiber respectively. Nearly 60% of respondents were unaware about food sources that have high or low Glycemic Index, to make a right choice as awareness about this is beneficial for diabetes management.



Read Previous

85% adults in India making positive changes to improve health: Amway survey

Read Next

Kraft Heinz to combine US and Canada biz

Leave a Reply