Expands footprint for thin-cut Lay’s Wafer Style across the country
Expanding its brand footprint in the country, Pepsico India’s Lay’s is introducing a new flat cut chip and its thinnest range of chips ever – Lay’s Wafer Style. Aimed at consumers seeking an innovative, sleek, and crunchy flavorful experience, Lay’s Wafer Style is the thinnest chips from the house of Lay’s and will be available in three delightful new flavours – Salt & Pepper, Tangy Treat & Sundried Chilli – providing a delicate crunch in every bite to consumers.
Tailor-made to suit the changing tastes and palates, Lay’s Wafer Style aims to offer a ‘Paper Thin, Wafer Thin’ experience to the audience with differentiated flavours
Anshul Khanna, Senior Director and Category Head – Foods, PepsiCo India said, “We are delighted to introduce ‘Lay’s Wafer Style’, flat-cut chips and the thinnest chips from the house of Lay’s in three great tasting flavours.. We are confident that the audience will love the new Lay’s Wafer Style just like our other innovations in the past.