CYK Hospitalities assists Sassy Desserts to launch first store in Panipat
Muscle and Strength India has 20 stores spread across multiple cities
New Delhi-based Muscle & Strength India has launched its store in Anantnag, Jammu & Kashmir. Youth Icon Prince Narula inaugurated the store located at KP Road, Anantnag.
The company had also recently opened its store in Jammu. Muscle & Strength India is now looking to expand aggressively in the North market and aims to open 20 stores in the next 1 year in the region.
The company is eyeing to launch outlets through franchisee route as it seeks to deepen its presence in India’s growing nutritional supplement space.
“The expansion plans of Muscle & Strength India come at a time when there is increased focus on preventive healthcare as the world is grappling with the Covid-19 pandemic. In a short span of time, Muscle & Strength India has already made its mark with its authentic and genuine products. Apart from metros, we are also witnessing demand in the tier 2 & tier 3 cities where availability of latest, genuine and economically priced supplements is still a challenge,” said Praveen Chirania, Founder, Muscle and Strength India.
Muscle and Strength India has also recently entered into manufacturing of its private-label product Perfect Series in the sports nutrition category and will widen its portfolio in the near future.