Dabur enters health food drink category with ’Dabur Vita’

dabur-enters-health-food-drink-category-with-dabur-vita
Image credit: www.dabur.com

Dabur Vita is made with a blend of more than 30+ herbs Like Ashwagandha, Giloy and Brahmi

Dabur India has announced its foray into the health food drink category with the launch of ‘Dabur Vita’.

 

It is made with a blend of more than 30+ herbs like Ashwagandha, Giloy and Brahmi, which are scientifically proven not only to provide better immunity but also to promote physical and mental growth among kids.

  

Dabur has partnered with Flipkart for the e-commerce launch of Dabur Vita. It is available in chocolate flavour in 7 SKUs of 15gm Pouch at Rs 10, 75 gm Pouch at Rs 30, 200 gm BIB at Rs 120 but the launch price is Rs 99, 500 gm BIB at Rs 235, 500 gm Jar at Rs 249, 750 gm Pouch at Rs 340 and 1kg BIB at Rs 430. It can be added with milk or water.

 

“Dabur Vita is a unique formulation as it brings the benefits of Ayurveda in a tasty chocolaty drink which has been hugely liked by kids in our consumer research. It is tested to significantly increase the activity of the known protein TNF Alfa which helps boost kid’s immunity thus making Dabur Vita India’s best Immunity Expert”, said Prashant Agarwal, Marketing Head – Health Supplements, Dabur India.

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