Enhances offering in attractive $65B global packaged baked snacks category
Mondelez International, Inc. has completed the acquisition of Chipita Global S.A., a high-growth leader in the Central and Eastern European croissants and baked snacks category.
The acquisition marks an exciting milestone in the company’s strategic plan, focused on accelerating growth in core snacking adjacencies, while continuing to expand its footprint in key markets.
Established in Greece more than 40 years ago, Chipita S.A. delivers croissants and other baked snack brands to two billion consumers in more than 50 countries.
The acquisition enhances the company’s offering in the attractive $65 billion global packaged baked snacks category and enables Mondelez International to offer a broad baked snacks portfolio in Europe, with a significantly increased presence in fast-growing Central and Eastern European markets.
Mondelez International will utilize Chipita ’s Central and Eastern European distribution network capabilities to enhance its own distribution in the region, while continuing to introduce its brands to new countries in the region and beyond.