Beverage startup Lahori raises $15 M in Series A funding

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Funds will be utilised for the development and launch of new category-creating products

Punjab-based beverage startup Lahori has raised $15 million funding from Belgium-based consumer-focussed investor Verlinvest for an undisclosed minority stake.


Lahori will use the funds to double down on its brand’s growth through offline and online expansion and will also enhance the national presence of the brand in retail chains. The fresh fund will also be utilised for the development and launch of new category-creating products.


The business plans to expand its presence across India in the next three years. The capital raised in this round will be used to expand production capacity and towards accelerating branding and marketing efforts.


The non-alcoholic beverage industry in India is growing at a phenomenal rate and is expected to exceed $18+ billion by 2026. In India, given majority of the population resides in Tier II and III cities, price points have been a critical aspect in penetrating the markets and building a brand with customer loyalty. The Indian market currently remains underpenetrated with low percapita consumption at about 5.5 litres per annum despite the population size vis-a-vis the per capital consumption in the US, which is estimated to be at least 20x higher.

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