Virat-Anushka turn investors & brand
ambassadors for plant-based meat brand- Blue Tribe
In another major piece of news for the rapidly emerging ‘smart protein’ sector, Mumbai’s plant-based meat brand Blue Tribe, founded and grown with support from Good Food Institute India, have secured Anushka Sharma and Virat Kohli as investors & brand ambassadors.
Blue Tribe is among the leaders in the plant-based meat category, offering consumers a simple switch towards their range of plant-based keema, sausages, and momos, without sacrificing the taste and indulgence of meat. As longstanding advocates of a planet-friendly, cruelty-free lifestyle, Anushka-Virat are now marrying their investment with their values.
Speaking about the progress in the sector and this partnership, Good Food Institute India MD Varun Deshpande said, “Plant-based meats and smart protein foods are demonstrating a model to save the planet, by providing consumers with the indulgence and experience of the foods they crave, without the guilt. As this fast-growing fledgling industry continues to blossom, voices like Anushka’s and Virat’s can help the next generation of sustainable food innovation break out of just the early adopters and reach the true mass market of India – a billion plus consumers enjoying highly sustainable, nutritious foods that are great for people and planet.”