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Continuing to solidify its leadership in the health and immunity space through constant product innovation
Amway India, for the first time ever, has introduced a range of nutrition supplements in trendy, tasty, convenient and simplified formats like flavorful gummies and mouth dissolving jelly strips under its flagship brand Nutrilite.
Designed to suit modern lifestyles,especially of the busy young millennials, this range of on-the-go nutrition supplements is all set to further strengthen Amway’s nutrition portfolio.
Understanding the busy lifestyles of the millennials today, Amway has formulated the on-the-go nutrition solutions to meet their everyday nutrition needs.
Currently, the range comprises three products – Seize the Day, strawberry flavored gummies containing vitamins and minerals to support overall health and immunity, D-fence – mouth dissolving jelly strips containingVitamin D3 to support bone health and immunity, and I Candy gummies containing Lutein & Zeaxanthin to support eye health.
Announcing the launch, Anshu Budhraja, CEO, Amway India said, “The launch of this new range under Nutrilite is a defining moment in the evolution of the brand. We aim to amplify the use of supplements in maintaining a healthy life with these fun and convenient nutrition formats which are designed to meet your nutritional requirements. Today, with the youth spending time mostly indoors, leading to sunlight deprivation and deficiency in Vitamin D, and with prolonged exposure to blue light radiation from various digital devices, it is equally important to address the need to maintain bone health and eye health as well along with maintaining overall health and immunity.”