The innovative packaging called Tetra Pak® Reflect is for 1 litre Ghee packs
Tetra Pak has introduced its first ever locally manufactured holographic packaging material in India. The innovative packaging, called Tetra Pak® Reflect, has been launched in partnership with Kolhapur-based Warana, a leading co-operative dairy, for their 1 litre Ghee packs.
The artistic package is designed to help food and beverage brands add a new eye-catching dimension to their packs. For the first time, the holographic packaging material will be produced at Tetra Pak’s manufacturing site in Chakan, Maharashtra.
The Warana Ghee in Tetra Pak cartons will first be available in Maharashtra, with major focus on Mumbai, Marathwada and Vidarbh. The 1 litre pack is priced at Rs 570 and available across traditional and modern retail outlets.
Warana is among the leading dairy cooperatives in Maharashtra and also exports its products to gulf countries like Kuwait, Saudi Arabia and Sarah, African countries, Bangladesh and China. In India, the company offers milk, lassi and buttermilk in Tetra Pak cartons. This is the first time, they have introduced Ghee in Tetra Pak cartons.