Tata Consumer iodises journey in South India with new salt variant


The launch addresses regional market needs by offering guaranteed quality and authentic taste

Tata Consumer Products launched its latest offering ‘Shuddh By Tata Salt’ in select regional markets across India. Shuddh by Tata Salt is an iodised salt brand which gives consumers access to high-quality branded salt at a reasonable price point. The product has hit stores in Telangana, Andhra Pradesh and Karnataka.

According to the latest National Family Health Survey(NFHS-5) conducted by International Institute of Population Sciences(IIPS), states such as Karnataka, Telangana, Andhra Pradesh have some of the lowest consumption of iodized salt in the country.

Shuddh By Tata Salt not only addresses the potential health concerns which arise due to the consumption of low-quality salt but also provides consumers the health benefits of using iodised salt in one’s diet.

Speaking on the launch of Shuddh by Tata Salt, Deepika Bhan, President, Packaged Foods- India, Tata Consumer Products, said, “As a market leader in the Salt category, an important aspect for us is identifying future market needs and innovatively addressing them. Shuddh by Tata Salt has been designed to cater to a specific segment of discerning consumers who want to spend wisely without compromising on the quality of the salt they consume.”



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