Spice Story raises pre-series A funds to build distribution network


The brand is marching towards crossing 1.5 million units sales by next year

Spice Story, a Mumbai-based startup firm, has raised an undisclosed pre-series A round fund from Agility Ventures, Maxar.vc, Nafa capital and select FMCG industry leaders viz. Anupam Bokey, Anand Dhodapkar, etc.
The raised capital will be primarily used to bolster the distribution network and continue to build scale on the online platforms.
Earlier, the brand had raised a seed round in January 2021. Since then, the company has grown 3X and wants to grow 25X in the next 3 years. 
This year, the brand has already crossed the sale of half a million units and is marching towards breaching 1.5 million units by the next fiscal year.
Founded by Soumyadeep Mukherjee and Gayatri Gogate, Spice Story offers the widest range of ethnic Indian chutneys in modern sauce form – easy to pour, easy to store. What started with only three products, now offers nearly 15 varieties curated from regional influences across India, such as Agra ki Saunth, Indori Lemon Chutney, Dilliwali Spicy Mint Chutney, Mumbai Schezwan Mayhem, Kolkata Mango Mustard Adventure, and The Original Kolhapuri Jhatka, to name a few.

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