The startup currently works with 30+ food companies that include prominent names such as Olam, MTR Foods, Slay Coffee, Govt of Telangana, GoDesi, BlueTokai, Sam Agri, Milk Mantra and many others
Bengaluru-based startup TraceX Technologies has raised $1 million in pre-series A funding led by NABARD backed NABVENTURES Fund. The round also saw participation from Paipal Ventures, an early stage family office investment fund, and from angel investor Sunil Kumar.
The newly raised capital will be used towards scaling up operations across geographies in India and in international markets, enhancing the technology platform, foraying into other value chains and for building high performance teams across functions.
Founded in 2019 by Srivatsa Sreenivasarao and Anil Nadig, TraceX harnesses the power of blockchain technology to build clean, transparent, and traceable supply chains across the food and agriculture ecosystem.
In addition to building trust among consumers, TraceX also offers a significant value add to farmers and food and agri businesses. For farmers, it helps boost productivity, improve market linkages and enhance the quality of the produce. On the other hand, it helps food companies conform to regulatory compliances, reduce losses due to wastage, better inventory management, and timely product recalls in case of contamination.
Commenting on the future of food traceability, Dr. G. R. Chintala, Chairman of NABARD and NABVENTURES, said, “Traceability is the future of Indian agriculture. Leveraging technology to showcase transparency will allow farmers and FPOs to command a premium for their produce. Traceability solutions empower farmers to follow sustainable climate resilient practices ensuring continuous productivity.”