The brand is set to launch frozen Chicken Nuggets, Frozen Veg and Chicken Spring Rolls
Gurugram-based Prasuma has announced the addition of new snacks to its frozen food portfolio.
The brand is set to launch frozen Chicken Nuggets, Frozen Veg and Chicken Spring Rolls, Veg and Chicken Mini Samosas, Mutton and Chicken Shammi Kababs, and Mutton and Chicken Seekh Kababs as well as Bacon to its frozen portfolio.
The massive category expansion is in line with the organic demand being generated across the country for Prasuma’s products as frozen food becomes a mainstream part of Indian kitchens. With Chicken Nuggets being a brand new addition to the Prasuma brand, all other products are being shifted from the company’s Fresh and Chill category to the Frozen segment based on the shift in consumer expectations and interest arising from its business partners.
The new product range will be available across all 70 cities that are a part of Prasuma’s geographical footprint with the price range starting from Rs 185 to Rs 596. These will be sold across the brand’s retail partners including Swiggy Instamart, Zepto, Blinkit, Nature’s Basket, Walmart, Meatigo.com, and Foodhall, among others.