Opens in-house bean-to-bar chocolate factory in Mumbai
India’s first 100% Clean Label brand, The Whole Truth Foods (TWT), presents India’s first chocolate range, sweetened only with dates and without any added sugar or artificial sweeteners.
With this new category launch, Mumbai-based TWT brings a range of premium, decadent, yet 100% clean chocolate made from just two ingredients – the finest locally-sourced, single-origin cocoa from Idukki (district in Kerala), and imported high-quality, non-GMO dates.
In order to take charge of the manufacturing process and produce the finest dark chocolate in the country, TWT has set up its very own bean-to-bar chocolate factory in Mumbai.
Despite growing at 30% YOY, dark chocolate constitutes a miniscule (Rs 600 cr) part of the larger Rs 14000 crore chocolate market. This is primarily because of the substantial price gap between milk chocolate and dark chocolate, which has in turn meant that dark chocolate, despite its many health benefits, has been reserved for the elites.