Diageo and ecoSpirits to pilot a closed loop packaging solution
Diageo has announced a new partnership with ecoSPIRITS, a technology company that produces circular packaging solutions for the premium spirits and wine industry, to pilot a sustainable packaging format starting with Smirnoff and Captain Morgan in Southeast Asia, with the view of a later rollout across the Asia Pacific region.
This trial will see Diageo deploying branded, next-generation packaging technologies to bottle, store, distribute and dispense spirits with selected bars and restaurants.
By leveraging the ecoSPIRITS closed-loop system, Diageo aims to reduce its carbon footprint and waste from with single-use glass spirits bottles. This new partnership is part of the company’s commitment to transform packaging sustainability as outlined in its Society 2030: Spirit of Progress action plan.
Diageo will send their product in the branded re-uesable ecoTote containers to the bars. When the containers are empty, the bars will return them to Diageo to be refilled.