US-based whey protein brand Isopure initiates manufacturing in India

us-based-whey-protein-brand-isopure-initiates-manufacturing-in-india

Announces collaboration with Himachal Pradesh-based Tirupati Lifesciences

Isopure, US-based whey protein isolate brand, will now be manufactured in India in collaboration with Tirupati Lifesciences. This will be the only international production facility of the global brand, outside the US, given the growing demand in India for Isopure. 

While majority of the ingredients will still be imported, including the Whey Protein Isolate that comes from Europe, the blending will now be done at a world class facility in India which boasts of quality and safety certifications like NSF, FSSC 22000 and OHSAS 18001.

India is Isopure’s third largest market, after USA and Mexico and growing. Manufacturing in India will allow Glanbia Performance Nutrition, Isopure’s parent company, to be quicker in reacting to demand surge, ensure better availability of products on shelf and innovate further, keeping the local preferences in mind.  

Speaking on this move, Glanbia Performance Nutrition India Managing Director Satyavrat Pendharkar, said, “Isopure is increasingly in demand in the Indian subcontinent. With this collaboration with Tirupati Lifesciences for local production, we have developed global best practices at a local level. This world-class facility will manufacture products for India, to service over 50% of demand of the region within 2022. This move is also in line with Glanbia’s Vision for India of delivering better nutrition in every step of life and embracing Make-In-India by embarking on local manufacturing.”

Isopure’s iconic Low-Carb protein powders made with 100% Whey Protein Isolate, will now be offered in Indian consumer friendly metric units of 0.5 Kg, 1 Kg and 2 Kg. 

Read Previous

Plant-based foods movement gains international momentum

Read Next

Ayurveda nutrition brand Kapiva launches international operations in UAE and US

Leave a Reply

Most Popular