Introducing a category of bacteria-free nuts
Noida-based VKC Nuts has announced the launch of ‘Bactopure’, India’s first and only range of pasteurized nuts and dried fruits, under its signature brand Nutraj.
Nutraj becomes the only brand in the Indian market to adhere to international standards of hygiene and purity for nuts and dried fruits. Nutraj Bactopure claims to offer 99.99 percent bacteria and pathogen-free products which is possible due to the science and technological advancements in space.
VKC Nuts has been recording a growth of 25 percent – 35 percent year-on-year and is aiming to touch a Rs 1500 crore turnover by the year 2023. In FY 2021, the company saw a revenue of Rs 742 crore and recorded a 25 percent growth in revenue to Rs 900 crore in the year ending March 31, 2022.
With the launch of Bactopure, VKC Nuts plans to expand its distribution network (for directly covered outlets), targeting approximately 1 lakh counters pan India, by end of FY 22-23. These would cover the markets in North, West, and South regions in the 1st phase, and East in Q4.
VKC Nuts, presently has 7 units – 1 in Bengaluru, 2 in Delhi NCR, 1 in Mumbai, and 3 in Jammu and Kashmir. The company plans to open 8 more manufacturing units each with a capacity of 10,000 metric tonnes, by 2024. They also aim to have a total of 25 company-owned stores and 50 franchise stores by end of 2023.