Nutraceutical startup Laurik unveils products to improve sleep, focus and gut health

The new range of product curated by the top scientists is in an easy to consume bite size

 Laurik, a startup based in Hyderabad, has launched a new product range Laurik Bites that caters to three important categories: gut, sleep, and focus. Each bite is 100 per cent natural and consists of lauric acid, a rare substance found in mother’s milk, palm, or coconut. Laurik Bites also contains 26 potent natural ingredients.

Laurik products were launched in the market in April 2022 providing a range of health shots that caters to haircare and skincare, which naturally improves the hair, skin, and overall health. Laurik has witnessed 150 per cent growth in sales, and 100 per cent on MAU (Monthly Unique Visitors) in a span of one month.

Lavanya Sunkari, Founder and CEO, Laurik said, “Laurik aims to improve people’s health and wellbeing. We are at the forefront of innovation, using a blend of science and natural ingredients to solve some of the most significant healthcare challenges. We provide healthy solutions through its compositions derived from coconut. Millennials need products that show results quickly and are easy to consume. Laurik bites are a natural solution to the millennials who are faced with sleeplessness and anxiety.”

Laurik Bites are easy-to-consume products that deliver minerals and micronutrients in a food form due to which the absorption levels are high. The startup is in the process of filing a patent for Laurik bites. With this launch, now there are 16 types of Laurik products for both men and women that are available on the website Lauriko.com and Amazon India. The startup soon plans to launch its products across several other e-commerce platforms as well as supermarkets.

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