Just Dig In! has plans to expand beyond Delhi NCR to other metros
Novolutions, the food tech startup behind premium handcrafted mocktail brand ‘Hippie’ has
expanded its focus to plant-based protein with its new brand ‘Just Dig In!’ which offers a variety of
plant-based meat snacks.
Their plant-based Chickn Oriental Meatballs, Chickn Seekh Kebabs, Chickn Spicy Fingers, and Chickn Chili Cheese Nuggets are now available all around the national capital, serving 46 pin codes across Delhi NCR.
Partnering with a leading modern trade retail chain like Modern Bazaar – which has a presence in all the right catchment sections that Just Dig In! aims to target – offers the brand perfect access to the ‘early adopters’ of plant-based meat.
In India there are now about 50 smart protein companies active, and with brands like Just Dig In! joining these ranks, offering unique food products with ‘Indian Chinese’ twists and other innovative touches, the market is poised for rapid growth and evolution.
Just Dig In! has plans to expand beyond Delhi NCR to other metros as well, and is in talks with other leading gourmet category stores so that their products are available across multiple outlets. Additionally, the company is working closely with food service players to expand to HORECA (Hotels, Restaurants, Cafes) segments.