Hindustan Unilever partners with Apollo to raise condition awareness of Diabetes

Diabetes has been a prolonging concern in India with nearly 72.96 million adults being diagnosed as diabetic

Diabetes is an ever-increasing challenge in India. Almost 50% of cases of diabetes go undiagnosed and almost 90% of prediabetics do not even know that they have it.

Recognizing this gap, Horlicks Diabetes Plus has come together with Apollo Sugar Clinics to increase condition awareness of Diabetes and Prediabetes by screening close to 50000 people across India.

During their month-long drive, Horlicks Diabetes Plus and Apollo Sugar Clinics will offer free screening and people with elevated blood sugar levels will get a free expert consultation and guidance on diabetes management. As a part of the activity, 200 plus Apollo Clinics/Apollo Sugar clinics in cities with high diabetes prevalence like Bangalore, Hyderabad, Chennai, Kolkata, Mumbai, Chennai, Delhi, and Pune amongst others will be activated.

The country ranks #2 after China, with the prevalence rate of the disease set to double in the next 25 years. With a sedentary lifestyle and an increase in processed food consumption, diabetes continues to be an emerging threat with 7.3% of India’s population being diabetic and a further 10.3% being prediabetic.

Krishnan Sundaram, Vice President, Nutrition, Hindustan Unilever Limited added, “The focus of the partnership is to make preventive healthcare a commonplace and reduce the disease burden in India. Diabetes is one such condition where the awareness levels are very low. Early detection and treatment can avert possible complications associated with it. Through this activity, we aim to improve the understanding and accelerate the adoption of cautionary methods to manage diabetes better. Our endeavour is to educate consumers around Prediabetes, symptoms of diabetes, and the high-risk factors associated with it.”

Image credit- shutterstock

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