#startupoftheday 160- Buzzinga Eco Foods Pvt Ltd

Introducing health, tasty & innovative food products

Inception– 2021

Location– Dehradun

Domain– Food

Founders– Dia Goel and Akul Goel

Total team strength– 3

Total funds raised– Rs 15 lakh

Investors– Rahul Narvekar (as part of the Runway Incubation Programme, University of Petroleum and Energy Studies)

Revenue generated since inception– NA

Key Highlights

The startup is currently in the Product Development/Validation phase

Aims to launch in the market by June end in Dehradun and Delhi

Recognized as a budding startup under Startup India and have been given the Department for Promotion of Industry and Internal Trade (DPIIT) Certificate.

Plans to scale up and penetrate the metropolitan cities of India with Chicken Chips and establish Buzzinga as a leader in the ready-to-eat healthy snack market

To launch several other products which will be similar but still very unique products to align with a vision to inculcate healthy eating/drinking habits in our audiences

Founder speaks

“We faced several obstacles while kickstarting our startup journey. With no background in the food tech industry, and little knowledge of having a startup, setting out to launch a completely new product in a market as diverse as the Indian consumer market was very difficult. Starting R&D of the product during COVID-19 for a product launched for the first time, we had no reference points. This led to countless trials, in-depth research, and recipe permutations and combinations. Not having the right equipment was a big obstacle for us. The equipment being extremely expensive, we had to build our own oven which gave us successful results. Our startup being bootstrapped, there were several times we faced financial crunches. However, that is what inspired us to approach investors for funding. In a country like India, where 73% of the population is non-vegetarian, we have estimated more than 1 million unique customers as per our market research. The average cart size is around Rs 700 and in the first year of our operations in 2022, we have projected revenues of Rs 1.47 crore and a growth rate of 30% p/a.

Dia Goel, Founder, Buzzinga Eco Foods, Dehradun

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