Zomato lays focus on buying commerce marketplace Blinkit

Blinkit was rebranded from Grofers after a pivot to quick commerce last year

Food delivery platform Zomato has proposed to acquire Blinkit, a quick commerce business in India. This foray into the next big category is timely as Zomato’s existing food business is steadily
growing towards profitability. Zomato has grown at a CAGR of 86% in the last 4 years to an adjusted
revenue of Rs 55.4 billion while the adjusted EBITDA margin has improved from (153%) in
FY19 to (18%) in FY22.

Blinkit is a quick commerce marketplace delivering grocery and other essentials to customers within minutes. It has visibility into inventory owned by third party distributors and retailers that stock ~4,000 SKUs across a variety of product categories.

In the month of May 2022, Blinkit did gross order value (GOV) of Rs 4,028 million, which is ~1/5th of
Zomato’s monthly average food delivery GOV in Q4FY22.

“As a food company, we are already tapping into the large food delivery opportunity in India. In
addition to that, we now also want to focus on quick commerce as a natural extension of our food delivery business”, said Deepinder, Founder & CEO, Zomato.

Image credit- shutterstock

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