The company has seen a consistent growth of 12% on yearly basis in the last 3 years
New Delhi-based snacks company Bikano is rolling out its summer cooler range by introducing Strawberry, Choco and Banana drinks in their wide selection of their Flavoured Milk domain. With this new launch, the company is expecting better sales volume during this season.
“Consistent market feedback has helped us a lot in developing this portfolio. COVID-19 gave us a setback in our sales for quite a sometime during the Pandemic. But, during the financial year 2021-22, sales numbers started falling back to track with growth. For this Financial Year, we are expecting growth of 14% as compared to last year,” said Manish Aggarwal, Director, Bikano, Bikanervala Foods.
For their summer cooler range products, the majority of their sales start from Feb and stay till August. As the season changes after that, most of the consumers do not prefer to have cold drinks during winter. This is the time when the company starts witnessing reduced sale numbers for their beverage section. Keeping in mind the inflation, Bikano has reconsidered their prices for the complete summer cooler range.
“Bikano summer cooler range is continuously growing and we have seen a consistent growth of 12% on a yearly basis in the last 3 years,” said Dawinder Pal, Head of Marketing at Bikano.