The Baker’s Dozen secures funding worth $5M for expansion

The startup has been built in a very capital efficient manner

Mumbai-based startup The Baker’s Dozen has secured $5 million in a pre-Series A round, led by Fireside Ventures. This funding round will help them invest in R&D, build out their C-suite, strengthen marketing, expand distribution, and upgrade technology even further.

The Baker’s Dozen was the first bakery brand in India to use international technology like modified atmosphere packaging to retain the freshly-baked experience of their products while significantly extending their shelf life. Its strong back-end technology integrations for demand estimation helps manage wastages, and ensures traceability.

The Indian bakery market is worth $10 billion today, with mass brands on one end of the spectrum, and super-premium imported brands and fresh food gourmet bakeries at the other. There are significant challenges to building a pan-India-serving packaged artisanal baked goods brand, like distribution challenges and shelf-life issues.

In a category set to cross $12 billion by 2027, The Baker’s Dozen has been growing quickly and efficiently. They scaled 5X in the last two years, and plan to continue this blazing pace.

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