The range includes Crunchy Chicken Nuggets, Chicken Chilli Garlic Fingers, Crunchy Chicken Popcorn and much more
Bengaluru-based integrated online brand in fresh fish and meat e-commerce FreshToHome has recently added another feather in its cap. By launching India’s first clean-label Ready-To-Fry (RTF) meat snacks on its platform, FreshToHome has successfully bridged the gap between great taste and good food.
This Signature Snacks range consists of 8 chicken-based snacks made with prime cut meats and real, familiar ingredients, and 2 vegetarian options.
The Ready-To-Fry category has seen accelerated growth in the last 2 years due to increased demand for convenient snacking options at home.
To launch this range, FreshToHome has kickstarted a 360-degree campaign conceptualised by creative agency Action and Co. The agency has also developed a new packaging design to convey great taste and quality, resulting from procuring directly from poultry farmers and FreshToHome’s emphasis on clean ingredients.