SuperCluster Pi acquires majority stake in nutrition brand ByNature

To transform ByNature’s D2C journey rapidly making it accessible to the growing digital native market of India

SuperCluster Pi (House of Brands) has acquired a majority stake in Mumbai-based startup ByNature, a healthy food brand that specializes in clean sustainable plant-based products. This acquisition will enable SuperCluster Pi to increase its portfolio of brands and capture a larger share of the proactive wellness market.

ByNature, a healthy food brand started in 2016 with over 25,000+ customers aims to change the way nutrition is perceived in India. The brand’s rolled oats, chia seeds, himalayan pink salt, palm jaggery, hair growth gummies are popular not just online, but also in supermarkets of Mumbai, Delhi and Bangalore.

This acquisition by SuperCluster Pi’s team under the leadership of Vishnu Prasath Devarajan will enable ByNature to leverage SuperCluster Pi’s D2C and e-commerce expertise to strengthen and scale up their business.

Post-acquisition, ByNature will continue to function independently with its founding team that consists of Anand Agarwal, Founder and CEO of ByNature and Himanshu Agarwal, Founder and COO of ByNature. They will continue innovating in product development, sourcing, and enhancing the portfolio of ByNature.

image credit- shutterstock

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