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Italian Flour Companies at Annapoorna – Anufood 2022 to promote Premium Soft Wheat Flours
After its successful launch at AAHAR, “Pure Flour from Europe”, the campaign managed by ITALMOPA – the Italian Association of Millers – and co-funded by the European Commission to promote exports of soft wheat flour in India and to raise awareness of their high quality, has landed in Mumbai at Annapoorna – Anufood, an international trade show taking place from 14th to 16th September 2022.
The Pure Flour from Europe campaign will span for another two years and will include other consumer and trade events with product demonstrations led by chefs featuring Italian foods as pizza, pasta, pastries and breads.
There will also be an educational tour of millers of organic flours and semolina in Italy as well as study visits dedicated to importers, distributors and chefs.
“We see a great opportunity in India to increase the export of soft wheat flours from Italy. More than ever before, home cooks and chefs are demanding premium ingredients that are healthy, nutritious and safe,” says ITALMOPA President Emilio Ferrari. “The flour from our member companies delivers on all these attributes and elevates the quality of almost all culinary creations.”