iD Fresh Food expands manufacturing footprint to North India with Rs 20 Cr investment

The skid-mounted, greenfield plant, built on an investment of Rs 20 crore, is expected to generate Rs 50 crore revenue in FY 22-23

iD Fresh Food has announced the launch of its state-of-the-art manufacturing plant in Haryana to meet the rapidly-growing customer demand from North Indian markets, particularly in the Delhi-NCR region. The Bengaluru-based company’s fourth manufacturing facility in India, built on an investment of Rs 20 crore, is expected to generate Rs 50 crore revenue in FY 22-23.

The skid-mounted, greenfield plant, spread over 15,000 sq. ft., is located at Hind Terminal in Palwal, Haryana – less than 60 kms from Delhi. Starting 1st October 2022, the plant will produce 15 tons of iD Fresh’s flagship idly and dosa batter, along with four tons Malabar & wheat parota, per day. The parota production can be doubled, based on consumer demand.

In terms of distribution, doorstep deliveries through e-commerce platforms will continue to play a strategic role. However, the company is also expanding its offline distribution in the Delhi-NCR region across modern trade and traditional trade stores.

The manufacturing facility in Haryana will not only strengthen iD Fresh’s pan-India presence, but will also help the company cater to the demands of consumers beyond the metros – in tier 2 markets like Jaipur, Lucknow, Chandigarh and Agra, to name some.

Commenting on the launch of this new plant, GLN Murthy, the Chief Manufacturing Officer, said, “iD Fresh’s manufacturing facility is a skid-mounted plant. That means, it can be easily moved to any location. Currently, we have 100 employees handling operations at the plant and we look forward to doing some great work in the coming months.”

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