Nutrilitius expands portfolio with launch of new range of nutraceuticals

The range of nutraceutical products includes supplements to improve metabolism, immunity, heart health, sexual performance, bone health 

Nutrilitius, a startup brand owned by Pune-based Shover Foods International that offers nuts and dry fruits in India, has expanded its product portfolio with a foray into nutraceuticals. The range of nutraceutical products has been formulated to promote good health and immunity. 

Considering that gummy supplements have fewer quantities of vitamins and minerals, Nutrilitius has chosen to introduce its offerings in capsule form. Backed by clinical research, these nutraceuticals can be consumed as a part of the daily dietary system. The ingredients used are vegan, sugarless, and approved by the Food Safety and Standards Authority of India (FSSAI).

With health and innovation at the forefront, Nutrilitius is on a mission to become India’s fastest-growing affordable healthy food and supplement D2C brand. It strives to achieve Rs 10 crore of Annual Recurring Revenue (ARR) in the next five months and Rs 100 crore in 18 months.

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