Rising demand for products that allow people to recreate café-style cold coffee experiences at home
To cater for the growing number of people who wish to drink cold coffee at home, Nescafé is launching Ice Roast, the brand’s first ever soluble coffee designed especially for consumption with cold water or milk, over ice.
Nescafé Ice Roast is launching in China this month, with Mexico to follow. Working closely with Nestlé’s coffee business and its markets – experts at Nestlé’s coffee R&D centre in Orbe Switzerland, crafted this breakthrough innovation from bean to cup.
Starting with 100% Robusta coffee beans, grown and produced sustainably, the teams have tailored the roasting profile for a lightly roasted soluble coffee without harsh or bitter notes. They have optimised the extraction process for a refreshing taste and clear appearance in the cup and perfected the coffee granule structure, so it dissolves quickly and easily.