Innovative Sleeved Bottles are environment-friendly and help in retaining the flavour
Hyderabad-based startup American Brew Crafts Pvt Ltd (ABCL), a modern-day independent brewing company making the highest quality products with the best ingredients introduced a fresh new look, for the flagship Blockbuster beer, has introduced new attractive packaging of the bottle in a sleeve that comes in vibrant colours and designs.
The new sleeve is made from a high-quality resin that enhances the look and feel, is easy to hold for customers and beer will have protection from sunlight and retain the flavour. Even if the bottle falls or slips, breakage will not be chattered around, therefore providing extra protection to the bottles during transportation and storage. Sleeves can be recycled to generate zero waste. The sleeves help retain the beverage quality and hold the label in place even in chilled bottles.
Apart from the new packaging the company has implemented a number of initiatives to reduce its environmental impact, including using renewable energy sources in its brewing process.
The startup has recently acquired breweries from Lilasons Brewery in Telangana and Arthos Brewery in Andhra Pradesh and upgraded the infrastructure by installing state-of-the-art German machinery and a packing zone.