Aiming to align with the government’s vision of promoting millets
Mumbai-based FMCG firm Marico has expanded its Oats portfolio with the launch of Saffola Oats Gold. This addition to the Saffola Oats portfolio promises to delight the consumers as it brings the goodness of Oats with the inclusion of Millets.
There is an increased inclination for nutrient-dense ready-to-cook food products that enriches taste experience, especially during the most important meal of the day – breakfast. Recognising this need, Marico through its latest Saffola Oats Gold, aims to provide a tasty and healthy breakfast option to its consumers to support their healthier lifestyle.
Saffola Oats Gold helps in weight management and reduces the risk of hypertension. With this new launch, the company is expanding its range of millet-based products, which already includes popular offerings like Munchiez and Saffola Masala Oats Karara Crunch.
The all new Saffola Oats Gold comes in 1.5 kg pack sizes for Rs 400. It is available across the country in modern trade and e-commerce platforms. Marico has been innovating and reinforcing its leadership position in the healthy and ready-to-cook foods category over the past few years, with its unique premise of providing healthier options to consumers without compromising on the taste.