Sunpure forays into Mustard Oil segment

Newly-launched segment to clock Rs 25 crores in revenues in FY 2023-’24.

Sunpure, South India’s largest edible oil brand, today announced the expansion of its product portfolio with the launch of Sunpure Mustard Oil. The physically pressed oil is chemical-free and processed at low temperatures to retain its natural nutritional and antioxidant properties.

MK Agrotech, Sunpure’s Karnataka-based parent organization, plans to set up an edible oil refinery in Mumbai to cater to its growing pan-India consumer base. The newly-launched Mustard Oil segment is expected to clock Rs 25 crores in revenues in FY 2023-’24.

Speaking about the launch of Sunpure Mustard Oil, Mannan Khan, Director, MK Agrotech, said, “As the world’s largest consumer and importer of edible oils, with a demand of about 23 million tonnes annually, India is a powerful market with remarkable opportunities. Traditional edible oils such as soybean, palm, sunflower, and mustard oil continue to be the mainstay, even as newer choices are being explored in Indian households.”

Sunpure has the distinction of being India’s first chemical-free, processed, and physically refined oil, with government-patented technology. Recently, Sunpure also acquired Riso, a leading edible oil brand from Maharashtra, in a bid to further strengthen its presence in key markets. In FY 2022-‘23, Sunpure registered 15% growth, while expanding its footprints across Karnataka, Maharashtra, Kerala, Andhra Pradesh, Telangana, Goa, and Tamil Nadu.