In the last two quarters, ending June 30th, 2023, the startup recorded 30% surge in demand.
OATEY, the plant-based dairy alternatives startup, announced its partnership with Indian international cricketer Ajinkya Rahane. Ajinkya Rahane has been roped in not only as a brand ambassador but also as an investor for the brand. This collaboration marks a significant milestone in OATEY’s commitment to promoting healthy, sustainable, and cruelty-free living through its premium plant-based products.
“By promoting sustainable alternatives and encouraging consumers to make conscious, hormone-free choices, we envision a greener, kinder, and healthier future that helps mitigate the catastrophic effects of global warming, being accelerated by animal agriculture,” said Ankush Jamadagni, Co-founder of OATEY.
OATEY has been recognized as the “Best Plant-Based Milk – Millet” by the Plant-based Foods Industry Association in the year 2023.
With their range of plant-based offerings, including premium Oat Milk , premium grade Millet Milk, & Sugar-Free Chocolate Oat Milk, OATEY has garnered widespread acclaim. Recently, they also launched Kesar Badam, Coffee flavoured Oat Milk, probably becoming the first brand globally to introduce these delectable variants without any added sugar.
In the last two quarters, ending June 30th, 2023, the company recorded an impressive 30% surge in demand. This growth can be attributed to the rising awareness among consumers regarding the need to switch to sustainable, plant-based milk options for a better future.