ITC Foods and LG join hands to transform cooking 

Introduces ‘Scan to Cook Charcoal healthy’ microwave ovens

LG Electronics, India’s leading consumer durables company, announced a strategic partnership with ITC Foods, one of the fastest-growing packaged foods businesses in India, to redefine the cooking experience for consumers in the country. As part of the partnership, 2 new microwave ovens are announced with ‘Scan to Cook’ feature. Currently, 2 models of the microwave are introduced & 7 more models will be introduced by the festive season.

By combining LG’s state-of-the-art microwave technology with ITC’s expertise in frozen and ready-to-eat (RTE) foods, this collaboration aims to simplify the cooking process while delivering delicious and nutritious snacks/meals. 

Speaking on the collaboration Ashu Phakey, Vice President and Business Head – Frozen and Fresh Foods at ITC Limited stated, “With LG’s extensive distribution network we hope to scale up our reach and offer our choicest range of frozen veg and non-veg snacks and meals like burger patties, kebabs, nuggets, fries and more to our consumers.”  

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