GRM Overseas expands brand portfolio

Introduces Packaged Besan, Daliya, Maida, Poha, and Sooji under its “10X Shakti” brand

New-Delhi-based GRM Overseas Limited (GRM), one of India’s leading basmati rice exporters and a growing consumer staples player has continued its commitment to excellence by introducing its latest line of packaged products – Besan, Daliya,  Maida, Poha, and Sooji under the “10X Shakti” brand under its subsidiary GRM Foodkraft Pvt. Ltd. (GFK). These new products will be available to consumers through General trade and Modern trade channels, with a special focus on the various E-commerce platforms to ensure a wider reach of these products.

These products are widely used products across the country and have been carefully crafted to enhance the daily lives of consumers, providing convenience, quality, and reliability which GRM has a legacy of.

Speaking about the new product launches, Atul Garg, Managing Director, said: “We are thrilled to announce the addition of these products to our “10X Shakti” product portfolio, as part of our ongoing efforts to expand our domestic branded business and become a preeminent & standalone consumer staples organisation. This is an important and progressive step for our domestic branded business, and we are sure that these new products will be highly appreciated by our customers and further increase our brand presence and recognition within the domestic market. We remain confident in our ability to position ourselves as the dominant and trustworthy standalone consumer staples brand in the country.”