Setu aims to grow their business 30 times over the next five years, capitalising on strong category and channel growth
Setu Nutrition (SETU), the pioneer in direct-to-consumer supplements founded by Nihaal Mariwala and backed by the Mariwala Family of OmniActive Health Technologies, has secured substantial funding through investments made by High Net Worth Individuals (HNIs) and family offices, including tennis icon Sania Mirza.
Emerging as a key player in India’s rapidly growing dietary supplements industry, SETU is committed to delivering clinical benefits through innovative formulations and providing a personalised customer experience. Its diversified product portfolio spans various categories, such as Beauty, Sleep, Weight, and Mind, to revolutionise the Indian supplements landscape.
SETU aims to grow their business 30 times over the next five years, capitalising on strong category and channel growth.
This recent fundraising effort also attracted investments from leading investors, including Kate Dinshaw, Apurva Jain, Avinash Rajan, and the family offices of Dr Kulin Kothari, Dr Amit Maydeo, the Davda family, the Mody family, and the Bhogilal family.