DAAWAT Basmati recognised as the top brand in Canstar Blue’s rice ratings

DAAWAT scored 5 stars in the rating encompassing parameters like taste, texture, packaging convenience, variety and range and overall satisfaction

LT Foods, the Indian-origin global FMCG Company in the consumer food space, is proud to announce that its flagship brand DAAWAT has been recognised as the ‘Top Brand’ in Canstar Blue’s latest dry rice ratings in Australia. 

Canstar Blue is a consumer review and comparison website that helps Australians make better-informed decisions across 300+ different goods and services.

DAAWAT scored 5 stars in the rating encompassing parameters like taste, texture, packaging convenience, variety and range and overall satisfaction. The sample comprised Australians who had bought dry rice from a supermarket or grocer in the last 3 months. The respondents rated their satisfaction on a scale of zero to ten, with zero accounting for ‘extremely dissatisfied’ and ten for ‘extremely satisfied’.

LT Foods offers multiple types of dry rice under the brand ‘DAAWAT to Aussie and South-Asian consumers to choose from, with the majority of its range a variant of basmati rice, which is a long-grain rice that is considered more aromatic than traditional white rice.

LT Foods also offers DAAWAT Quick Cooking Brown Rice, DAAWAT Sehat, a vitamin and iron-fortified rice, ‘DAAWAT Biryani Kit’, ‘DAAWAT Cuppa Rice’ to meet the unique requirements of global consumers.

Separately, the market share of the DAAWAT in India stands at 30.2 per cent and several DAAWAT-consuming households are 48 lakhs. In the U.S., our brand, ‘Royal’ holds more than 50 per cent of the market share in North America, with more than 1.6 MM households consuming ‘Royal’ Basmati. In Israel, DAAWAT holds a leadership position.

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