The launch of the retail sale of ‘Bharat’ Rice will increase supplies in the market at affordable rates and will help in the continued moderation of prices of this important food item
Piyush Goyal, Union Minister for Consumer Affairs, Food and Public Distribution, Textiles and Commerce and Industry, launched the sale of Rice under the ‘Bharat’ brand and flagged off 100 mobile vans here.
The Union Minister said the Government of India is committed towards the welfare of farmers as well as the people of the country. The Central government purchases essential commodities from farmers and sells them to consumers at subsidised rates whenever in need.
The launch of the retail sale of ‘Bharat’ Rice will increase supplies in the market at affordable rates and will help in the continued moderation of prices of this important food item. This is the latest among a series of steps taken by the Government of India towards the welfare of consumers.
‘Bharat’ Rice will be available at all physical and mobile outlets of Kendriya Bhandar, National Agricultural Cooperative Marketing Federation of India (NAFED) and National Cooperative Consumers’ Federation of India (NCCF) from today and will be expanded to other retail outlets and e-commerce platforms. ‘Bharat’ brand rice will be sold in family-friendly 5 Kg and 10 Kg Bags. Bharat Rice will be sold at a maximum retail price (MRP) of Rs. 29/kg.