Zevia appoints Girish Satya as Chief Financial Officer

Satya is a veteran CFO with success in leadership across several businesses with a focus on the consumer sector

Zevia PBC the company disrupting the liquid refreshment beverage industry with great tasting, zero sugar beverages made with simple, plant-based ingredients, announced the appointment of Girish Satya as Chief Financial Officer (CFO), effective February 21, 2024.

Satya brings to Zevia over 20 years of finance, operations and strategic leadership experience with high-growth consumer businesses. He most recently served as CFO of Backcountry, a leading global direct-to-consumer gear and apparel retailer focused on the outdoor enthusiast market. Florence Neubauer, who effectively led Zevia’s Finance function as Interim CFO, will continue with Zevia as Senior Vice President of Finance and Business Transformation.

Satya is a veteran CFO with success in leadership across several businesses with a focus on the consumer sector. Before joining Backcountry, from 2016 to 2021, Satya was a Principal at private equity firm TSG Consumer Partners, where he focused on growth equity investments in the branded consumer products and services sectors. 

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