They are expecting to attract 1 lakh customers per month for these two products
Bikano, India’s leading packaged snacks brand, announced the launch of its latest offerings – the Madras and Tasty Saga Flavor Mixtures. This expansion into the southern Indian taste palette marks a significant milestone for Bikano as it aims to cater to diverse regional preferences and tap into new markets.
Manish Aggarwal, Director of Bikano, Bikanervala Foods Pvt. Ltd, expressed his excitement about Bikano’s foray into the southern market, stating, “The introduction of our latest offerings, ‘Madras’ and ‘Tasty Saga’ Flavor Mixtures, marks a significant milestone for Bikano as we expand our footprint in the rich culinary landscape of southern India. These new products underscore our commitment to innovation and our dedication to meeting the evolving tastes of our esteemed customers. We believe that by diversifying our product range and entering new markets, we can further solidify our position as a leading player in the snacks industry. The products will be available not only across India but also in international markets.”
Bikano aims to utilise methods such as online advertisements, direct marketing, and product sampling to promote the new offerings. These strategies are geared towards reaching a broad audience and generating enthusiasm for the products. They are expecting to attract 1 lakh customers per month for these two products.